Welcome, what's your name? First
Last
Nice to meet you! Let's learn a little more about your project. Before we get stuck in, we'd love to learn a bit more about who you are and your organisation's biggest dreams. If you find it difficult answering these questions, we have workshops that can help you.
What is your business or organisation name?
Tell us a little about what you do.
Who are the decision makers for this project?
Has your organisation clearly defined its "Why"? If so, please let us know what it is.
Not sure what a "Why" even is? Take 15 minutes, grab a snack, and watch
this TED talk by Simon Sinek . It might just change your entire business – it changed ours!
What most excites you about the work you're doing?
Passion is contagious – and we love getting passionate about what lights you up!
What are your goals for this project?
We find it's most helpful to set SMART goals. They help us reach our destination without veering off course. SMART goals are Specific, Measurable, Achievable, Relevant and Time-bound. Examples: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months, serve s'mores in at least 2 meetings this quarter.
What does success look like to you?
If we were celebrating a successful project in 12 months, what would it look like? What are your organization's success criteria? How many new leads would you have? What does your sales process look? Be as descriptive as you can – it's time to dream big!
What kinds of marketing do you need?
Who is your tribe? Your brand is at the intersection of what you say and how your audience feels. Help us understand a little more about them.
Who is your ideal audience?
How old are they? Where do they work and play? What are their interests? If we met them at a party or function, what would they be like? Keep in mind that many organizations have multiple audiences (ie. donors, volunteers, customers, etc.)
How do you want your audience to feel when they engage with your brand?
What do you plan to invest in this project or campaign?
Email
Phone, including international code
What are your top 3 favourite snacks?
Send in your answers